As a Social Media Manager at AMATHDXB, I lead the company’s digital marketing efforts to enhance brand visibility and engage with our target audience effectively. My role encompasses strategic planning, content creation, and performance analysis to drive business growth in the competitive landscape of Dubai’s business consultancy sector.

Key Responsibilities:

1. Strategic Planning:

• Market Research: Conduct thorough research to understand market trends, audience preferences, and competitor activities within the business consultancy industry.
• Campaign Development: Design comprehensive social media campaigns aligned with AMATHDXB’s objectives, focusing on promoting our services in business setup, visa assistance, and corporate banking support.

2. Content Creation and Management:

• Content Strategy: Develop a content calendar featuring informative and engaging posts about business setup processes, industry news, and AMATHDXB’s success stories.
• Multimedia Production: Create high-quality graphics, videos, and articles that highlight our expertise and services, ensuring consistency with the brand’s voice and aesthetic.

3. Community Engagement:

• Audience Interaction: Actively engage with followers by responding to comments, messages, and inquiries promptly, fostering a sense of community and trust.
• Feedback Management: Gather and analyze client feedback from social media channels to inform service improvements and address concerns effectively.

4. Performance Monitoring and Reporting:

• Analytics: Utilize tools like Google Analytics and social media insights to monitor the performance of campaigns and content.
• Reporting: Prepare detailed reports outlining key metrics such as engagement rates, reach, and conversion rates, providing actionable insights for future strategies.

5. Collaboration and Coordination:

• Team Collaboration: Work closely with the marketing team, graphic designers, and content writers to ensure cohesive messaging across all platforms.
• Stakeholder Communication: Coordinate with internal stakeholders to align social media activities with broader company goals and initiatives.

Achievements:

• Brand Growth: Successfully increased AMATHDXB’s social media following by 35% over six months through targeted campaigns and consistent engagement.
• Lead Generation: Implemented lead generation strategies that contributed to a 25% increase in inquiries about our business setup services.
• Content Engagement: Developed a series of educational posts that achieved an average engagement rate of 8%, higher than the industry benchmark.

By leveraging strategic planning, creative content development, and data-driven insights, I aim to strengthen AMATHDXB’s online presence and support its mission to provide seamless business setup solutions in Dubai.